We worked with Harrah's to rebrand the Flamingo in Las Vegas and established a timeless, elegant new system. With the use of sophisticated photography and a bold logo treatment, the new identity speaks to class, relaxation, grace and luxury.
Agency: BBDO San Francisco Position: Designer Client: Flamingo Las Vegas
Land of logos.
Land of icons.
These posters were based off of digital infographics. The purpose was to create shareable, individual components, that, standing alone would still be visually strong.
The Flour Pot Bakery Pot strives for a healthy diet with high quality, natural ingredients and environmentally friendly practices. This identity system was designed to convey the unique and handmade qualities of the bakery. The hand-drawn type was inspired by the wiry Christmas lights arranged throughout the dining area. I chose to design a menu that could be carried home without hassle. An alternate menu for lunch is available for guests who dine in.
I designed these simplistic holiday cards to speak to different holiday personas - The Baker, The DIY'er and the The Griswold.
Some labels designed for Logan's Roadhouse BBQ sauce bottles.
The Great Paper Airplane Project
BBDO worked with PIMA Air & Space Museum to get kids more excited about science and aviation. The solution - paper airplanes. We set up an event for kids to design their own paper airplanes and compete to see whose plane could fly the farthest. The winner was chosen help design and launch the largest paper airplane ever flown. We built a microsite to host information and updates for the contest and launch and we branded the project and event.
Agency: BBDO San Francisco Position: Designer Client: PIMA Air & Space Museum
Nathan’s Famous focuses on the strength of the company, and it’s ability to implement a sound business model every year. To convey the foundation and steadiness of the company, I chose to dissect and reveal the history of the original Nathan’s Famous Nickel Hot Dog Stand in Coney Island, New York. The loud chaotic cover references the signage of the original stand, and the structured interior of the report represents the organization of the inner-workings of the company.
We created interactive digital board games on International Delight's Pinterest account to inspire users to engage with the brand in an innovative way. The design for the experience was inspired by vintage carnival typography and flashy circus lights. We branded the games and also designed gifts, such as printable cards.
Agency: Evolution Bureau Position: Designer Client: International Delight
With a background in illustration and drawing I love to get back to my roots and sketch. It's always exciting to find new ways to incorporate illustration into typography. Here are some of my explorations.
I worked to build a refreshing identity for Verbena - a lifestyle photography company and blog. Verbena strives to explore and portray life's simple luxuries, with a focus on refined sleek extravagance and a touch of natural chaos. To portray Verbena's image, I worked with a delicate and perfected line treatment and also incorporated subtle flourishes to break the perfection of the lines.
User Interface Design
Gardein offers delicious meatless, vegan, & vegetarian foods. This concept of this user interface design was to put the food at the forefront. While most vegetarian products are notorious for not meeting the same standards in quality of taste as normal meat, Gardein offers a product that can compare.
Agency: EVB Position: Designer Client: Gardein
World Championship Baby
BBDO worked with Comcast Sports Network to drive traffic to their bay area site. We created a low budget branded campaign & spot to search for the World Championship Baby. Couples who conceived closest to the date of the San Francisco Giants World Championship could enter the contest. The baby born closest to the anniversary date of the win, would be crowned The World Championship Baby.
Agency: BBDO San Francisco Position: Designer Client: Comcast Sports Network
SPCA - Anti Puppy Mills
We partnered with SF SPCA to get the word out about the reality of buying dogs online. We placed a ubiquitous newspaper bin in the middle of town. But instead of newspapers, it appeared to have a bunch of puppies inside. The tight, over-crowded quarters of the space represented the shocking conditions that puppy mill dogs live in. Inside the bins, puppy mill-centric newspapers revealed that many dogs purchased online come from conditions like those in the video.
Agency: BBDO San Francisco Position: Art Director/Designer Client: San Francisco SPCA