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In order to reach a wide range of customers, I blended an elevated color palette and clean design with cute characters. Design Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1730855648825-ZE8K5Z7EHSMU6NTZ58QX/hellobello_packaging.jpg Work - Hello Bello Bath & Cleaning Products Hello Bello is a playful brand offering premium baby and kid products to a broad spectrum of parents. With items sold in Walmart and online in a direct-to-consumer subscription model, Hello Bello pledges to join parents in their journey through life’s messiest, silliest, and joy-filled moments. As Senior Designer, I worked with the team at Brains to design a wide range of baby bath products as well as Hello Bello’s first cleaning line. This line was targeted towards an adult audience while still maintaining the joy and whimsy of Hello Bello. Design Packaging Branding Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1730855579760-D9DB37W8NFJCGK2BAYF8/hello+bello.jpg Work - Hello Bello Diaper Pattern Collection I worked with the team at Brains to manage the Hello Bello seasonal diaper pattern collection from concept to production. We launched new diaper patterns every season for added fun and engagement. Art Direction Design Packaging Branding Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1736614444664-SHE695R9FIL539EJSVP7/463467096_1078210237218455_930088727610485921_n.jpg Work https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691864459273-4TTNZGW6HHBTR6T2J3QD/euka_characters_Page_7.jpg Work - Euka – Identity Concept This brand identity concept was developed to help imagine how Euka could come to life. Euka is a safe, preservative-free Saline Spray, and I wanted the brand to feel holistic, clean, and accessible with an element of charm. The result is an engaging brand that stands out on the shelves against it’s competitors. Design Branding Packaging Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691864275678-KLEWZVB9CRUEUSIOSYUL/busby_logo_02_Page_1.jpg Work - Busby Identity Concept This brand identity concept was developed to help imagine how Busby could come to life. Busby is an alternative pathway approach for a preservative-free Saline Spray, and I wanted the brand to feel reliable, clean, and elevated. The result is an engaging brand that stands out on the shelves against it’s competitors. Design Branding Packaging Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691866598799-H44105PU4CAO4C9T6GC4/UC_pathways_pathways_02_Page_19.jpg Work - Unlikely - Identity Concept This brand identity concept was developed to help imagine how Unlikely could come to life. Unlikely is an organization that helps people resolve conflict through informative self-growth. We created a system that relied on color shifts to represent mood, similar to auras. We then leaned into a simple iconography system that would help to convey complex concepts. Design Branding Iconography Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691866457433-ZHYB49FG2J7D5N44PEYC/UC_pathways_pathways_02_Page_03.jpg Work - Unlikely - Identity Concept Variation This brand identity concept variation was developed to help imagine how Unlikely could come to life. Unlikely is an organization that helps people resolve conflict through informative self-growth. We incorporated an all-seeing-eye to represent consciousness, awareness and truth. We then leaned into an iconography system inspired by ancient symbols and hieroglyphics to bring home the sense of truth-seeking and all-knowingness. Design Branding Iconography Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691859475744-L4QQK3ZHFKHLY0I2PQVZ/dunshire_branding_1.png Work - Dunshire Dunshire is an LA-based creative studio & production company that makes stuff worth watching. This brand identity concept focused on cones as the core visual element. "The Cones of Dunshire" represent a point or victory and were integrated into the brand in dynamic ways, for example as pattern and video card overlays. 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We launched new diaper patterns every season for added fun and engagement. 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With items sold in Walmart and online in a direct-to-consumer subscription model, Hello Bello pledges to join parents in their journey through life’s messiest, silliest, and joy-filled moments. As Senior Designer, I worked with the team at Brains to design a wide range of baby bath products as well as Hello Bello’s first cleaning line. This line was targeted towards an adult audience while still maintaining the joy and whimsy of Hello Bello. Design Packaging Branding Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1730855652928-E94V6S6DW1E6O96KF1PV/hellobellopackaging-2.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1721152590252-IQ50X15D2MNJPOKJMZC6/hb_packaging.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1721152590250-G20F7H84G3OVBA1L4S6H/hb_packaging2.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1721152758026-YQ1K2ATR61IN2I3WPU5X/hb_packaging3.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1721152758187-OYMRDWQMO31BSYD2ZSTF/hb_packaging4.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691864275678-KLEWZVB9CRUEUSIOSYUL/busby_logo_02_Page_1.jpg Design - Busby Identity Concept This brand identity concept was developed to help imagine how Busby could come to life. Busby is an alternative pathway approach for a preservative-free Saline Spray, and I wanted the brand to feel reliable, clean, and elevated. The result is an engaging brand that stands out on the shelves against it’s competitors. 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I set out to design a variety of naturally organic shapes with a more structured, geometric approach. Design Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1539184167562-DA4BK11YJTIM26RMF113/summerproduce_alphabet_saranicely_F.png Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1539184173543-WCX0TCC4VNC8DU641531/summerproduce_alphabet_saranicely_P.png Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691860675086-WES4GW9ZZ3F7K82V8BNB/euka_02_Page_1.jpg Design - Euka - Identity Concept Variation This brand identity concept variation was developed to help imagine how Euka could come to life. Euka is a safe, preservative-free Saline Spray, and I wanted the brand to feel sophisticated but fun to attract a younger audience. The result is an engaging brand that stands out on the shelves against it’s competitors. Design Branding Packaging Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691860675943-6MYNDFJAGBY7PUSPU2L0/euka_02_Page_3.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691860676714-IDH4CMTA7QJAT7Q3KHTV/euka_02_Page_5.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691860675137-UAI6335060BQPGM39WYN/euka_02_Page_2.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691860676257-IJ5D2K67GY6E3UL9DUV4/euka_02_Page_4.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691860677361-H04V1M97STSIOZKVZQ4U/euka_02_Page_6.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691860677519-AZ5O7K829NDV079UPBA0/euka_02_Page_7.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691860678620-HFYE8Z769ET4WB6ML1GC/euka_02_Page_8.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691860678809-J3CL3FOHSVKFAWPNFKPM/euka_02_Page_9.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691866457433-ZHYB49FG2J7D5N44PEYC/UC_pathways_pathways_02_Page_03.jpg Design - Unlikely - Identity Concept Variation This brand identity concept variation was developed to help imagine how Unlikely could come to life. Unlikely is an organization that helps people resolve conflict through informative self-growth. We incorporated an all-seeing-eye to represent consciousness, awareness and truth. We then leaned into an iconography system inspired by ancient symbols and hieroglyphics to bring home the sense of truth-seeking and all-knowingness. 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Euka is a safe, preservative-free Saline Spray, and I wanted the brand to feel holistic, clean, and accessible with an element of charm. The result is an engaging brand that stands out on the shelves against it’s competitors. Design Branding Packaging Illustration https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691864455882-MVBG8KQDPN4NQXBXQ3LS/euka_characters_Page_1.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691864455883-E0S2848PYPZW5BCRGJX4/euka_characters_Page_2.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691864457328-8PB4O3VSDW9XM9K1PEUZ/euka_characters_Page_4.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691864458472-88Z4CVATJLC35UGJ4A6O/euka_characters_Page_5.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691864457213-DM4BT8YVEDOGO48OTAVL/euka_characters_Page_3.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691864458357-LF7JVMWZWXH6FE2QCCYR/euka_characters_Page_6.jpg Design https://images.squarespace-cdn.com/content/v1/58769375b8a79b370233214c/1691866598799-H44105PU4CAO4C9T6GC4/UC_pathways_pathways_02_Page_19.jpg Design - Unlikely - Identity Concept This brand identity concept was developed to help imagine how Unlikely could come to life. Unlikely is an organization that helps people resolve conflict through informative self-growth. We created a system that relied on color shifts to represent mood, similar to auras. We then leaned into a simple iconography system that would help to convey complex concepts. 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